How To Make Money With Digital Marketing In 2024
Are you struggling to gain traction online? Are you trying to scale your business or YouTube channel and don’t really know where to begin? Stay tuned to find out how you can stand out from the crowd.
Digital marketing encompasses a wide variety of marketing strategies within the digital space, such as SEO, Google Ads marketing, social media marketing, social media ads, and email marketing. These are just a few facets of any successful digital marketing campaign. While all of these methods have their place, you may only have expertise in one or two of them, or maybe even none at all. We’re here to break down what each of these campaign facets entail to help you identify what you need to start growing your business.
Without further ado, here’s strategy number one…
1. SEO
SEO, or search engine optimization, is a tool that every business should be using. Now, the nuts and bolts can be kind of tricky to handle, but essentially, SEO is comprised of website, keyword, and content optimization that helps you rise in the Google rankings. Not only will SEO help you rise in the Google rankings, enhance your credibility and trust with current and potential customers, and provide higher web traffic overall, but it can also result in higher ROI when compared to paid advertising channels and create long term equity for your brand.
2. Google Ads
Google Ads. Google Ads is Google’s advertising platform suite that offers a plethora of options to get your brand in front of your target audience. A few advertising options are search ads, display ads, YouTube ads, shopping ads, performance max campaigns, and more. Google Ads is an excellent tool for both small and large businesses as it levels the playing field and allows you to connect with potential customers.
Another benefit of Google Ads is the ability to target. The amount of targeting capabilities that the Google Ads platform provides is truly incredible. You then can take this data to make sure that your ads are showing to the exact people you want to see them. Whether you’re looking to just promote brand awareness or aggressively target your potential customers.
If Google Ads isn’t a part of your digital marketing strategy, we highly recommend that you start today.
3. Social Media Marketing
Social media marketing entails advertising your brand on business on social platforms such as Facebook, Instagram, LinkedIn, X, and more. There are a couple of facets to a good social media marketing campaign: Social media content strategy and social media ads. Your content marketing strategy involves optimizing your content to be engaging, helping you connect with more potential customers and organically grow your page. Social media ads have their place as well. As social media has become more pay to play, paid ads are a great option to expand beyond your current customer base to tap into an entirely new one.
4. Email Marketing
If you’re a king or queen of data, this one is for you. Well, let’s be honest, all of these are for you. But while email marketing can be good for getting your message out, you aren’t truly tapping into its potential if you’re not leveraging the power of data. Collecting data on users who come to your site and noting where they are in the buying process Can greatly impact your email marketing ROI. If you’re tracking the users who have abandoned their carts, you can send them an email reminder to complete their purchase. And this might just be the reminder they need to buy your product or service.
Bonus Strategy: Web Design
We’ll be Frank. All of these strategies are useless without a quality website. In today’s digital age, most customers will check out your website before doing business with you, even if you’re brick and mortar. And whether it’s fair or not, customers will make judgment calls about your business depending on the quality of your website. This is why it’s so important to have an attractive and responsive website. Now, attractiveness and responsiveness aren’t the only qualities your website should have. Your website should also be clear and concise about what you do and how you can solve the problems that your customers have. Before you invest large amounts of money in the digital marketing strategies that we talked about in this video, honestly evaluate your website and even ask friends, colleagues, and customers for their opinions.
Investing in a quality website is always step one. While SEO, Google ads, social media marketing, email marketing, and web design all have their place, you’ll be most successful if you’re incorporating all of these strategies into one cohesive strategy. This requires a lot of time, attention to detail, data tracking, a base knowledge of coding. So if you’re iffy on any of these or simply are unable to devote the time, we would recommend reaching out to a professional.
Working With Canvas Digital Marketing
Canvas Digital Marketing is here to provide helpful tips and tutorials to help you gain traction online, whether it be on Google, Facebook, Instagram, YouTube, or any other digital platform. We are a local, full-service digital marketing agency with over 15 years of experience providing Tyrone, Peachtree City, Fayetteville, and Newnan, GA, with digital marketing services. So if you want to see how we can partner with you to take your business to the next level, you can send us an email or reach out to us on our contact page at https://canvasdigitalmarketing.com/contact.