How To Master Google Ads For Beginners
Are you ready to take your online advertising to the next level? Are you looking to break out of a business rut? Google ads is for you. With over three and a half billion searches per day. Google is the place to be. If you want to reach your target audience and grow your business.
Google ads is Google’s online advertising platform suite that offers a ton of options to get your brand in front of your target audience. Google ads offers a ton of campaign options, including search ads, display ads, YouTube ads, shopping ads, app ads, and more. And it’s an excellent tool for both small and large businesses as it levels the playing field and allows you to reach potential customers.
But with so many businesses using the Google ads platform, how can your ads stand out from the competition? It’s all about mastering the art of Google ads. We’ll give you a rundown on how to master the art of Google ads. Without further ado, let’s jump into it.
Understand Your Target Audience
While it may go without saying, we’ll say it anyways. Start by understanding your target audience. If you aren’t sure what your audience is looking for, what types of searches they’re making online, or how they’re interacting with your competition, you won’t be able to reach them. One way to narrow in and learn more about your target audience is by conducting keyword research. This will help you create targeted ads that speak directly to your potential customers. A great tool you can use to conduct keyword research is actually free, and it’s inside the Google ads platform. From the homepage, click on tools and settings, and then keyword planner. From there, you can find out more about your target audience and what they’re searching for so that you can adjust your ads accordingly. Another great benefit in this tool is that you can see on average what these keywords cost per click, and that’ll help you set the budget for your campaign.
Create Compelling Ad Copy
Next, focus on creating compelling ad copy that entices users to click. Your headlines should grab attention, and your descriptions should clearly highlight the benefits of your product or service. And don’t forget to include a strong call to action to drive conversions. While there’s certainly more to unpack when it comes to crafting compelling ad copy, you’ll be most successful if you follow these basic guidelines.
A great way to see what ad copy resonates with your target audience is by conducting A/B testing on different ad variations. You can then pull up the metrics for each individual ad to see which has the highest engagement, the highest click through rate, the lowest cost per click, and more. Ad extensions and other assets are also very useful when it comes to driving clicks and conversions and should absolutely be utilized. But if you follow these same guidelines when crafting those assets, your ads will be in a great position to succeed.
Monitor Metrics To Optimize Campaigns
This is easily one of the most important parts of a successful Google Ads campaign; optimize your campaigns by monitoring performance metrics and making adjustments as needed. However, things can get a little bit complicated here. Google provides an incredible amount of data, but it does require a working knowledge of Google Ads, Google’s algorithm, and marketing in general to know which performance metrics to focus in on. We’ve mentioned a few important ones in this video, such as click through rate and cost per click, but if you’re unsure, make sure to contact a professional before throwing thousands of dollars at a Google ads campaign.
Google’s Learning Period
Another important note, when you create a new ad campaign, Google Ads takes about five days to learn your new campaign. During this period, Google’s algorithm is testing your ad, testing your audience, testing your budget, and trying to match these with your campaign’s goal and bidding strategy. For example, if your bidding strategy is maximized conversions, Google is using this period to find the audience most likely to convert and optimize your ads to reach them.
The reason we bring this up is just to remind you to give your ads some time. If they aren’t performing how you expect or want right off the bat, that’s okay. Let the algorithm work its magic and let the data start coming in before making any major decisions or changes to your campaigns. You can also stay ahead of the competition by keeping informed on the latest Google Ads updates and trends by continuously learning and adapting your strategies.
If Google Ads isn’t a part of your current digital marketing strategy, we highly recommend that you start today. Canvas Digital Marketing is here to provide helpful tips and tutorials to help you gain traction online, whether it be on Google, YouTube, Facebook, Instagram, or any other digital platform. We stay ahead of the trends and on top of the algorithms so you can make informed decisions for your brand or business and ensure that your ads and your business are always one step ahead.
We are also a full service digital marketing firm with over 15 years of experience providing Tyrone, Peachtree City, Fayetteville, and Newnan, GA, with Google Ads services. So if you want to see how we can partner with you to take your business to the next level, you can reach out at chat@canvasdigitalmarketing.com or reach out through our website.