Leverage Google Ads For Your Business

Do you want to leverage the power of Google Ads for your business but don’t know where to begin? After all, you don’t want to waste any of your hard-earned money on ineffective or inefficient ads. Google Ads provides a lot of value for any business, large or small, but it can be very complex. Once you start diving into the algorithms, the targeting options, and everything else that the Google Ads platform has to offer, it can become pretty overwhelming. We’ll walk you through the Google Ads platform and share some tips to help you get started.

Don’t Forget Your Profit Margins

One of the first things we do when we’re talking to any client who’s considering Google Ads is advise them to take a look at their profit margins. Sometimes clicks on the Google Ads platform can be pretty expensive. They can range anywhere from $.50 a click to hundreds of dollars per click, so you want to be sure that you’re taking a look at your profit margins and so the campaign that you’re running is right for your business. Don’t let this scare you away from the platform, because many of these costs are industry-specific. If you’re in an industry such as construction, you’re typically going to see higher costs per click; if you’re running a small mom and pop shop, you’re probably going to be on the lower side of that spectrum.

Different Types of Google Ads Campaigns

Google Ads offers many different types of campaigns that you can leverage for your business. A few of these are Search campaigns, YouTube video campaigns, and Display campaigns. Choosing the right type of campaign is something that is paramount if you’re going to find success in the Google Ad space. A Google Search campaign is going to be where you appear on the front page of Google where you type in a search query or keyword and you pull up at the top of the search results. Someone who might want to use a Google search campaign is a business that has a sales funnel set up through their website where users are guided to land directly directly onto a landing page to fill out a form or submit important information so they can gather leads. Someone else who might want to use a Google search campaign is someone who is selling a physical product. Display campaigns are what you would see if you click on a website and you see banner ads either at the top, bottom, or on the left or right of the website page. These are a lot less expensive to run than Google Search campaigns, but Google Search campaigns can be a little bit more targeted for your audience. One of the primary benefits, outside of lower cost, of a Display campaign is increased brand awareness and reach. If you’re a larger company and you want to keep your name in front of people, a Display campaign might be a very good option for you. Youtube campaigns also offer a lot of options if you’re looking to expand your reach online. YouTube ads will show up either as a masthead on the YouTube homepage or in-stream, either as a bumper ad, which is a non-skippable type of ad, or as a skippable type of ad. These types of ads can be great if you’re looking to expand your reach or if you’re looking to connect directly with your customers.

Ad Copy

Another important thing to consider when you are creating a Google Ads campaign is the ad copy. If you’re running a Google Search campaign, you want ensure that you write headlines that are clear and concise, but also are attention grabbing to your customers. If you are putting out a YouTube video for a YouTube campaign or any video campaign, you want to make sure that you’re hooking them in right away. However, you never want to sacrifice clarity for a clever headline. Sometimes those things that sound witty don’t actually convey to the customer what you do or how you can solve their problem. These are just a few things to consider when you’re thinking about leveraging the power of Google Ads for your business.

Working With Canvas Digital Marketing

Canvas Digital Marketing is here to provide guidance for your business with helpful tips and tutorials so you can stop wasting money on ad campaigns and start finding real success online. So make sure to like this video and subscribe to the channel for more. We are also a We are also a local, full-service digital marketing agency with over 15 years of experience providing Tyrone, Peachtree City, Fayetteville, and Newnan, GA, with digital marketing services.. So if you want to see how we can partner with your business to help you find success online, send us an email, give us a call, or reach out!